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Subsidiaries and Affiliates

Cultural sponsoring

Promoting culture in all its diversityPromoting culture in all its diversity

Maroc Telecom fosters all forms of cultural and artistic expression, which enable communities to thrive and develop sustainably.

It supports music, cinema, theater, publishing, and other sectors. It actively supports more than ten major music and audiovisual festivals throughout the Kingdom every year, some of which having an international dimension.


Promoting arts

Maroc Telecom acquired 38 works of leading Moroccan artists including paintings and sculptures, assisted in its choice by the advice of the Ministry of Culture, with which it signed a partnership.
Under this partnership, Maroc Telecom funded the recording of an anthology of popular Moroccan music in four volumes on CD-ROM.

Fan of “tborida” (equestrian games)

Maroc Telecom is a longtime partner of the Hassan II Trophy of traditional equestrian arts, which preserves one of the finest traditions of Morocco, “tborida” (exhibition of horsemanship).

Support to music festivals

Support to music is manifested primarily by the support, since their inception, to the biggest festivals of the Kingdom, which reflect all the musical diversity: the Mawazine Festival, the Sacred Music Festival of Fez, the Amazigh Festivals of Fez, Touiza of Tangiers, Tourtite of Ifrane, the Aita Festival of Taounate, the Nomads Festival of Zagora, the Malhouniate Festival of El Jadida, and the Louthar Festival of Settat.

Maroc Telecom’s Jawla Festival

Since 2002, Maroc Telecom organizes its Jawla festival every summer. It offers nearly 300 free concerts with a tour through the main cities of Morocco over the course of two months. Local, national and international artists perform in front of an audience that reaches, cumulatively, over three million spectators. strong>Young artistic talents
Every summer, "Young Talent Nights", which are held under the Jawla festival, are an opportunity for young artists to perform on stage and make themselves known to the Moroccan public. To date, more than 180 of these evenings have enabled new stars to perform in nine entertainment villages: Jawla, Saidia, Nador, Al Hoceima, Martil M'diq, Tangiers, Rabat, Casablanca and Agadir.

Generation Mawazine

Maroc Telecom also supports the current Moroccan music scene during the Generation Mawazine contest. This artistic competition enables the discovery of musical talent in three categories: Rap and hip-hop, fusion, and electronic music.
A partnership with the cultural season of the French ‘Cultural) Institutes in Morocco makes it possible  to implement professional training sessions and a new national program for creative residencies for young Moroccan artists.

Sponsor of cinema and theater

Maroc Telecom is a loyal supporter since its first edition, of the International Film Festival of Marrakech, and the Rabat Arthouse Film Festival. Since 2002, it helps the National Theatre Mohammed V in setting up its annual production, and contributes to the editing of books of Moroccan authors on audiovisual and sports.

The Maroc Telecom Museum

On September 24, 2001, Maroc Telecom opened the first museum of telecommunications in the Kingdom.
It is housed since 2013 in a tailored space in the ground floor of the Maroc Telecom tower. It ideally hosts its guests in a large area that includes all its collections of objects related to telephony and telecommunications.

Its educational circuit that presents and explains the evolution of telecommunications from the late 19th century to the present day, namely in Morocco, guides the many visits, including students for school field trips.
The Telecommunications Museum is a member of the International Council of Museums (ICOM) since 2002.
Maroc Telecom Museum – Maroc Telecom Tower, avenue Annakhil - Hay Riad 10100, Rabat. www.museeiam.ma

The Maroc Telecom auditorium

Commissioned in 2013, the Morocco Telecom auditorium located at the feet of the Rabat Tower is a unique structure. Its state-of-the-art acoustics, advanced technologies in terms of sound, lighting and video technologies; its 600 seats and its remarkable versatility make it an ideal venue for conferences, concerts, performances, film screenings or receptions. Open to the outside environment, it offers to the city of Rabat a prime instrument for its cultural scene and events.