Since 2001, Maroc Telecom has been taking part in the Clean Beaches program of the Mohammed VI Foundation for Environmental Protection. Renovations and development work have been undertaken each year at fourteen beaches: Sidi Kacem, Forêt Diplomatique, Tahadart, Cité Bleue, Aquass Briech, Jbilat, the municipal beach of Tangier, Malabata, Lamrissa, Merkala, Martil, Achakar, Sol de Tanger, and Rifyine de Fnideq.
The last two beaches have been awarded the Pavillon Bleu, a European label attesting to their cleanliness, water quality, and amenities.
As part of this action, Maroc Telecom provides every summer, advices and information to encourage holidaymakers to preserve and maintain the cleanliness of the beaches.
Since 2013, libraries were installed by Maroc Telecom at the “Achakar” and “Sol” beaches offering various books for children and adults, including topics related to environmental protection.