course of action

Subsidiaries and Affiliates

Strategy

Morocco  Telecom

Maroc Telecom, a leadership strategy

Maroc Telecom is a leading telecommunications company in all segments of its trade. On the Moroccan and African markets carried by economic and demographic momentum, the company innovates and continually invests  to offer  to its customers  efficient products and services tailored to meet their multiple needs.


The strategy is based into the following areas:

  • Continuous innovation in the mobile market to stimulate its growth
  • The consolidation of its position in the fixed telephony and Internet markets.
  • Maroc Telecom brand development
  • Customer service to turn Maroc Telecom into a reference player  in the field
  • The investment in its telecommunications infrastructure to keep up with the pace of the latest technological standards.
  • International development as a driver for expansion
  • Confirm its CSR policy through humanitarian, cultural, sports activities and environmental protection.